Its nickname is "The Family Beach".
The population was 3,837 at the 2010 census, down from 4,425 in 2000.
It is considered a part of the Grand Strand.
Elevation: 10 ft
Area: 1.965 square miles
This portion of beach was mentioned in the 1765 diary of John Bartram, botanist, who lodged at what was presumably Stephen Peak's plantation, "at the west end of long bay".
It was also mentioned in the 1773 journal of William Bartram, naturalist, who also "got to the West end of Long Bay, where [he] lodged at a large Indigo plantation."
The plantation in question was called "The Ark", possibly because it was originally owned by "Mr. Aark."